In 2024, Smartshares launched five new ETFs to expand its product offering, available on its own platform as well as various third-party trading platforms.

To build anticipation and drive traction, the design direction was intentionally exclusive and mysterious, leading up to the reveal of the new ETFs. Supporting the launch was a broader campaign and a brand-new, comprehensive product brochure to help the team engage investors and make ETF information easily accessible.

As the first campaign Smartshares had run, the marketing launch brought in $250K in funds under management.