In 2024, Smartshares rebranded to Smart, uniting both Smartshares and SuperLife under one umbrella brand. The goal was to streamline communication across customer segments, reduce brand confusion, and enable a seamless product offering across listed and unlisted funds.

Working alongside the agency to develop the new visual identity, I led the development, execution, and delivery of all rebrand assets and visual communications. This included designing a suite of flexible content templates for use across both internal and external channels, covering static visuals, video, motion graphics, and UI components for a headless CMS system.

We delivered over 30 assets for launch day within a two-month timeframe and contributed to a campaign that helped bring in $3 million in funds under management.