Published 2023

Flight Centre Travel Runway 2.0

Flight Centre

Overview

Travel Runway 2.0 is a redesign of Travel Runway 2021. Using existing lockup, I re-conceptualised the look and feel of the creative direction. Changing the design from a fashion-focussed aesthetic to a travel-inspired design, whilst still keeping the high-end quality of a fashion runway show.

This project was rolled out globally across all Flight Centre markets to help revitalise the travel industry as it recovered from COVID-19, delivering inspirational content to audiences virtually. The relaunched version of the campaign saw a 20% increase in engagement.

Role

Lead designer

Deliverables

  • eDM Banners
  • Website Banners
  • Animated Digital Screens