FCM Travel is a global travel brand that caters to business travel needs. In 2020, as travel came to a halt, the brand underwent a major rebrand to present a fresher, more forward‑thinking identity. The new brand aimed to connect with savvier customers and offer enhanced digital solutions to support clients as the world shifted to a more digital travel experience.
I was part of the global team responsible for transitioning legacy assets into the new brand look and feel.
Below is a selection of day-to-day design work I produced for FCM Travel, including video, social media content, whitepapers, infographics, and digital ads. My role involved maintaining brand consistency across all touchpoints while introducing fresh, engaging visuals to support ongoing marketing campaigns and promotions.
Lead designer